Poster Project began life as a self initiated, extra-curricular activity between three eager designers in 2013. Every second Friday, a random word is selected from the dictionary and participants have two weeks to create an A2 poster based around that word. The project proved to be popular, growing to a healthy membership of nine within only three years, and with the archive approaching 300 posters, we decided that the time was right for an exhibition of our best work.
And so, Beyond Words was born. We were lucky enough to secure the blank canvas of Glasgow’s South Block space from 20 May-8 July, and with a deadline looming, we set about choosing our prints.
With so many unique posters to choose from, distilling them down to 45 was no mean feat. The final selection included five pieces from each designer, showcasing the amazing varieties in style and interpretation that exist within the group. Each member also chose one ‘classic’ poster, to be re-imagined as an A3 Risograph print.
In the spirit of Poster Project, we decided to run a competition to have the work of three other designers exhibited alongside us. The word chosen was ‘Stress’, and we received an unprecedented number of entries from as far away as Estonia and Chile, with an eventual winner coming from Lithuania. We ended up increasing the number of winning entries to five, such was the response.
The branding we created for the event utilised different elements of our past posters, with each member contributing to the final brand. To promote both the exhibition itself and the opening and closing nights, we used a combination of prominent outdoor poster advertising, loads of cool videos, and a lively social media campaign.
The opening night was a huge success, with lots of people packing out South Block and enjoying a beer courtesy of Black Wolf Brewery. Along with a fantastic screen-printed version of our promotional posters, we also put up our risoprints for sale. They proved very popular, and such was the demand for the actual exhibition posters that we decided to throw an equally well-attended closing night party, giving people the chance to purchase the exhibited works to take home—and drink more Black Wolf Beer!
Check out the posters and buy your own on the Poster Project website.