Shaping up for the big event

It was vital to generate public interest for the 2015 World Gymnastics Championships, keep everyone up to date with all the latest information and increase ticket sales.

We designed and built a fully responsive, content managed event website, so prospective visitors, coaches, competitors, volunteers and the media could all follow the lead up to the event.

The website brought together:

  • The full event schedule and seating plans to help prospective ticket buyers
  • A resource center to provide primary and secondary schools with information packs, to help develop the sport at a grass roots level
  • Over 500 searchable athlete profiles from over 90 countries
  • Live scoring and medals tables during the event
  • A media center to support the global press
  • A social hub to connect site users with the global conversation during the event

Glasgow Life set a target of 40,000 ticket sales. By using a combination of rich media, homepage takeovers, social media skins and advertising banners, we increased traffic to the 2015 World Gymnastic Championships website and notified the public about pre-ticket sales and ticket launch dates. With figures showing 80% of tickets sold by the start of October, we surpassed all targets set by Glasgow Life.