The Perfect Solution

Building a brand for Event Management Solutions

A former member of the Glasgow Life events team, Emma Lynch founded Event Management Solutions in 2015, and she approached Front Page to design and build her new brand and website.

With extensive experience in the events management sector and a CV that includes major international events like the 2015 World Gymnastics Championships and the Delhi Commonwealth Games Flag Handover, Emma wanted her brand to reflect her professionalism and reliability, but also her passion and enthusiasm for her work.

Event Management Solutions is abbreviated to EMS to tie in with Emma’s email sign-off ‘Ems’, so the team incorporated this into the logo design. They paired this with striking statement copy and supporting imagery and graphics to create a simple, yet bold and colourful branding that really showed off Emma’s work, and also reflected her out-going personality!

The explosion graphics were chosen as a nod to her arrival on the event management scene as a brand new business with a fresh take on the industry, and they worked superbly in the custom designed website built by the digital team. As well as showcasing a variety of content types, from image galleries to news articles, embedded videos and testimonials, the site was designed to be flexible and cost-effective, with mobile-first design to maximise compatibility across hand-held devices and across a variety of screen resolutions.

Emma wanted to be able to edit and add content herself, so the team used a content management system that made this simple, with the capacity to integrate into the brand’s various social channels.