Celebrity Cruises is all about offering guests a luxurious and sophisticated cruise holiday experience. Our client wanted to reach out to high earners in London and the Home Counties, who were the target market for the launch of a VIP service from Stansted airport that would fly customers by private charter flight to meet their ship, Celebrity Equinox.
The last thing we wanted our direct mail piece to look like was a piece of direct mail. This exclusive offer required something far more premium. We created a special wallet that held a flight boarding pass with the customer’s name on it. It also contained information about the ships and the exciting destinations they sailed to. Sent out to targeted postcode areas, we invited customers to join the ‘jet set’.
We’re always happy to oblige when it comes to creating direct mail that’s a cut above the rest.