Busabout are a young, fun brand offering a unique approach to travel, and they want their brochures to reflect this spirit of adventure. We were delighted to be asked to create their new European and Asia brochures in 2015, and to work with this exciting company for the first time.
Their previous brochure had combined content, visuals and illustrations to round out the Busabout identity, and we were tasked with building on this style to further bring out their free-spirited approach. We were keen to make the brochure work harder overall, making it easier to navigate, with standout feature spreads and some more room for the content to breathe, as well as allowing Busabout’s unique personality to shine through on every page.
Our team worked very closely both internally and with the client, so our designers were able to get under the skin of the company and quickly build up a clear picture of the brand, their audience, and the requirements for this particular project. We created a new template for the pages that made them much easier to follow, with product pages that feature a clear hierarchy to guide readers through the content, and new colour coding to help with navigation throughout the brochure.
With so much product information to include, accuracy and a keen eye for detail were absolutely key. We aimed to make the feature pages stand out as beacons within the busy brochure; allowing for a bit of breathing space among more information-packed pages and with a focus on images and typography, giving these pages some serious standout and really showing off Busabout’s quirky brand persona.
By the end, we had produced two eye-catching brochures—each with seven different currency versions— that were on point, on brand and, most importantly, on time! We were really happy with what we delivered, and to have met this big project head on with such success. The client was also delighted with the finished result, which of course is the best possible outcome for any project.